About AllTrucking
Our team has decades of combined experience in recruitment marketing, including digital ad placement and management, job board placement, traditional media ad buys, SEO, and conversion rate optimization. We have pioneered the use of automated communication technologies in driver recruitment. We’re here to help you grow your business.
Our Team

Justin Gill, President
Expertise:
- Recruitment marketing
- Automated communication (SMS and phone) campaign strategy
- Conversion rate optimization

Valarie McBee, Director of Digital Marketing
Expertise:
- Digital marketing
- Account management
- Conversion rate optimization

Adam Lewis, Associate Director of Digital Marketing
Expertise:
- Search and social marketing
- Landing page optimization
- Marketing analytics

Lydia Poon, SEO Manager
Expertise:
- Search engine optimization
- Content strategy
- Web marketing

Clint Meade, Head of Information Technology
Expertise:
- Automated communications technology
- Integration with Applicant Tracking Systems (ATS)
- Technical infrastructure
Our History
We’re a lean, ambitious team of recruitment marketers who are passionate about placing qualified individuals with trucking jobs and training programs that will advance their careers. Formerly known as the Transportation Marketing Group, AllTrucking—division of Thruline Marketing—has been helping carriers and trucking schools with recruiting and automated communication technology since May 2009.
We publish the truck driver industry resource AllTrucking.com, which introduces prospective and experienced drivers alike to various careers in commercial driving, including information about licensure and transportation companies.

Memberships and Affiliations